Global Partners — Alltown Fresh Menu Retargeting Digital Ads
Strategy
Remind potential customers of Alltown Fresh's food assortment, and encourage trial with a coupon.
Remind potential customers of Alltown Fresh's food assortment, and encourage trial with a coupon.
Behind the Scenes
Playfully showing how Alltown Fresh's menu is the solution to your craving (concept and final)
Playfully showing how Alltown Fresh's menu is the solution to your craving (concept and final)
Delta Dental Holiday Animation
Strategy
Create a short, branded animation to send to providers during the holiday season.
Create a short, branded animation to send to providers during the holiday season.
Behind the Scenes
Incorporating the Delta Dental logo mark, I designed a custom snowflake shape. Delta Dental's green is already pretty festive and very vibrant. Pairing it with green and blue tints and soft glows created a more serene holiday effect.
Incorporating the Delta Dental logo mark, I designed a custom snowflake shape. Delta Dental's green is already pretty festive and very vibrant. Pairing it with green and blue tints and soft glows created a more serene holiday effect.
Delta Dental Conference Booth Video Reels — 2025 & 2026
Strategy
Showcase current and upcoming initiatives in a slideshow-esque video to be used in their booth at a local conference.
Showcase current and upcoming initiatives in a slideshow-esque video to be used in their booth at a local conference.
Behind the Scenes
Using a mix of existing content elements, stock photography and custom animations, I created visually engaging videos that educate potential plan participants on the local initiatives that set Delta Dental apart from the competition. (Note: deliberately slower content transitions to give audience a bit more time to digest content in a busy, conference environment.)
Using a mix of existing content elements, stock photography and custom animations, I created visually engaging videos that educate potential plan participants on the local initiatives that set Delta Dental apart from the competition. (Note: deliberately slower content transitions to give audience a bit more time to digest content in a busy, conference environment.)
Delta Dental Client Outreach LinkedIn Video
Strategy
Create a quick video detailing why employers should choose Delta Dental for dental benefits.
Create a quick video detailing why employers should choose Delta Dental for dental benefits.
Behind the Scenes
I presented a few options — some more photography-based, some more graphic-based. They moved forward with stock photography so they could test static images versus motion graphics. I infused elements from their existing Empowering Smiles campaign — the swooping line and the animated ending lockup with pre-selected stock photography to create an alternative to a traditional image carousel.
I presented a few options — some more photography-based, some more graphic-based. They moved forward with stock photography so they could test static images versus motion graphics. I infused elements from their existing Empowering Smiles campaign — the swooping line and the animated ending lockup with pre-selected stock photography to create an alternative to a traditional image carousel.
Delta Dental Gum Care Video Series Intro & Outro
Strategy
Create intro and outro graphics for a series of short YouTube videos.
Create intro and outro graphics for a series of short YouTube videos.
Behind the Scenes
Using Delta Dental's extended color palette, I created a vibrant opening sequence that introduces the presenter and the video series.
Using Delta Dental's extended color palette, I created a vibrant opening sequence that introduces the presenter and the video series.
My Little Sizzle Reel
As a first-time learning experience, I challenged myself to make a quick portfolio animation in After Effects. I think it still holds up pretty well as a high-level overview of my work!
As a first-time learning experience, I challenged myself to make a quick portfolio animation in After Effects. I think it still holds up pretty well as a high-level overview of my work!