Staples Workplace Series Campaign Brochure
Strategy
Create a suite of assets including a premium brochure to introduce a new line of customizable office chairs.
Create a suite of assets including a premium brochure to introduce a new line of customizable office chairs.
Behind the Scenes
Through an in-depth exploration of various form factors, we concepted and recommended a unique, oversized barrel-fold design that highlighted the colorful fabric, technical mesh and innovative comfort features of the Workspace Series chairs. This piece led the way for several direct mail and digital campaigns as the collection rolled out over several months.
Through an in-depth exploration of various form factors, we concepted and recommended a unique, oversized barrel-fold design that highlighted the colorful fabric, technical mesh and innovative comfort features of the Workspace Series chairs. This piece led the way for several direct mail and digital campaigns as the collection rolled out over several months.
Staples Print & Marketing Holiday Sell Sheets
Strategy
Create a new suite of Print & Marketing sell sheets to showcase the products relevant to the holiday season.
Create a new suite of Print & Marketing sell sheets to showcase the products relevant to the holiday season.
Behind the Scenes
We elevated the photography while still featuring a wide assortment of products and created a fresh design that also aligned with other holiday-focused pieces.
We elevated the photography while still featuring a wide assortment of products and created a fresh design that also aligned with other holiday-focused pieces.
Staples Associate Rewards Brochure
Strategy
Staples Associate Rewards was launching a new point-based system. We were asked to create a brochure to drive awareness as part of this launch.
Staples Associate Rewards was launching a new point-based system. We were asked to create a brochure to drive awareness as part of this launch.
Behind the Scenes
We concepted a bunch of fun options — some focusing more on the reward items they could earn. The consensus was that focusing on associate acknowledgement would resonate more. Our final product was a simple trifold brochure, made special with a diecut focusing on the word "you".
We concepted a bunch of fun options — some focusing more on the reward items they could earn. The consensus was that focusing on associate acknowledgement would resonate more. Our final product was a simple trifold brochure, made special with a diecut focusing on the word "you".