Reliable, design chameleon — crafting clear, clean, bold visuals that reach customers and inspire engagement. My adaptable nature and broad skillset allow me to hit the ground running and quickly help in multiple capacities across multiple industries.
RETAIL (AND BEYOND)
Physical retail is a specialized industry, but the underlying marks I would use to measure successful retail design are applicable across many industries: Succinct storytelling. Cutting through the clutter. Inspiring customer engagement and action.
Physical retail is a specialized industry, but the underlying marks I would use to measure successful retail design are applicable across many industries: Succinct storytelling. Cutting through the clutter. Inspiring customer engagement and action.
TEAM SPIRIT
My goal with every freelance role is to be a seamless addition to the team. I'm there to help — delivering smart and thoughtful designs.
My goal with every freelance role is to be a seamless addition to the team. I'm there to help — delivering smart and thoughtful designs.
TAKING THE LEAD
Ready, willing and able to take the lead if that's what the role calls for. I strive for consistency and apply a critical approach — asking strategic questions and providing feedback.
Ready, willing and able to take the lead if that's what the role calls for. I strive for consistency and apply a critical approach — asking strategic questions and providing feedback.
MY ORIGIN STORY
It’s tough to say with 100% certainty that I was destined to design, but the cover of issue 9 of my kindergarten newsletter makes a pretty good case. Clearly, they saw my potential — assigning me to the prestigious, Halloween edition. And, boy, did I deliver! A composition that draws your eye across the page — the ghost’s arm leading you into the newsletter. A high level of detail — more for the reader to engage with. And the provocative choice of a see-through dress for the witch — not afraid to push the envelope! I’m sure it was all met by rave reviews (from my mom).
All silliness aside, there’s a nugget of truth to it. The drive to create, the curiosity, the meticulousness and attention to detail — these are all ingrained. I'm always thinking about what I would have done differently to some random sign I walk by, or trying to imagine what the strategy was and how they landed on the final design of a billboard, while I'm sitting in traffic.
So, here’s what you can expect from me — strategic and thoughtful design, creative solutions, a critical eye, big-picture thinking while still caring about every last detail, the knowledge that rules are made to be broken (or at least challenged), overly-long lists and 100% commitment to every project I work on.